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| Artwork from the Dunkin' promo with Bithumb in South Korea. Image: Dunkin' |
Dunkin', a renowned coffee and donuts chain, has launched a new initiative in South Korea, offering Bitcoin to customers through a partnership with local cryptocurrency exchange Bithumb. This unique promotion, which runs from July 26 to August 8, provides a novel way for customers to earn Bitcoin alongside their purchases.
According to Dunkin's South Korean website, participants in these promotions can receive Bitcoin "coupons" which they can later redeem for free Bitcoin. The collaboration between Dunkin’ and Bithumb aims to blend the appeal of digital currency with the everyday enjoyment of coffee and donuts.
The first promotion under this initiative allows customers who purchase a Bithumb Donut Pack to receive a Bitcoin coupon valued at 5,000 won, equivalent to about $3.50. Another promotion rewards customers who spend more than 8,000 won with a chance to win up to 15,000 won (approximately $10) worth of Bitcoin. Additionally, Bithumb users have the opportunity to win a Dunkin’ mobile gift card, further integrating the two brands’ offerings.
The Bitcoin coupons provided through these promotions can be redeemed on the Bithumb website until August 14. To participate, customers must be at least 19 years old, as stipulated on the promotion’s webpage. This age restriction ensures that all participants are of legal age to engage in cryptocurrency transactions.
Elon Musk, the CEO of Tesla, has recently expressed favorable views on Bitcoin and other cryptocurrencies. Speaking at an X Takeover event, Musk stated, "I do think there's some merit in Bitcoin and maybe some of the other crypto," and added, "I sort of have a soft spot for Dogecoin, because I just like dogs and memes." His comments highlight the continued interest and support for cryptocurrencies from influential figures in the tech industry.
Despite the exciting nature of this promotion, details about the number of participating Dunkin’ stores in South Korea remain unclear. The country is home to over 900 Dunkin’ locations as of earlier this year, indicating a substantial potential reach for the promotion.
Decrypt reached out to Dunkin’ for a comment on the promotion, but the company has not yet responded. This initiative marks a significant step in the intersection of traditional retail and digital currency, providing customers with a tangible introduction to Bitcoin through their everyday purchases.
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